IXI Salon

2021.01.27
Round Table Talk With Simon Collins

In this Salon, Simon shared his creative thinking on successful designs, which is to adhere the principle of creating beautiful solution; design thinking; ask smart questions; brilliance only; never give in; create value rather than benefit; tell your story with your design; treat people with kindness; enjoy happiness and just do it. Mac Huang put forward the relationship between life and design. From Shanghai to Taipei, he experienced two completely different life paces, lead the changing of his design concept. The pace of design is getting quicker and quicker, seeing many homogeneous design projects such as same styled sales center, instagram coffee shops, etc. Whether customers really need such designs? Designers should hold social responsibility; show the real attitude of design on combine the concept with life experience to the market and customers.