Paint for Love

2021.06.23
Public Welfare Activity

"icolor - Paint for Love" this project is initiated by Nippon Paint and invites global and domestic artists to paint school buildings for children in rural areas to provide them with a brighter study environment. So far, 361 campuses and over 100,000 children have benefited.

We are proud to participate in this meaningful public welfare activity as it's not only beautifies the campus, but also inspireschildren's imagination for the future. IXI Design proposed the wall painting theme of "Mountain Tour" to convey the power of land and knowledge. The concept of mountain combines two meanings: Binzhou's natural resources - animal husbandry and cotton; another one is Binzhou's Humanistic Education - Jingbo primary school in mountainous area. The school has an advantageous natural environment. In the process of learning, we hope children will always stay curious and have a thirst for knowledge.